David Mercier
Why I Preview Homes Before They Hit the Market
If there’s one thing people don’t always see from the outside, it’s just how much groundwork I do before ever bringing you into a home. Much of my role as a realtor happens before showings, before listings go live, in the quiet moments when I walk through homes before they’re open to the public. That’s what “previewing” means, and it’s one of the most powerful tools I bring to the table for my clients.
Here’s why I preview homes and more importantly, what it means for you.
Why I Preview Homes Before They Hit the Market25
What Does “Previewing” Mean?
Previewing (sometimes called an “agent preview” or “broker preview”) is when I tour a home on behalf of my clients, or ahead of a public listing, without immediately bringing potential buyers through. I walk the property, inspect layout, condition, and features, and assess whether it’s worth showing to you. This is different from a full showing; previews are more about evaluation and strategy than selling.
It might sound like extra work (and it is), but it gives me a headstart. Previews allow me to:
- Vet a property before scheduling time with you, so we spend time only on homes that truly match your criteria.
- Ask the listing agent questions, catch things that photos or listing descriptions don’t reveal, and adjust expectations accordingly.
- Spot issues or advantages early, so I can advise you whether an offer is realistic, or whether we should pass.
A Day in the Life: How Previewing Fits Into My Workflow
To give you some context, here’s what a typical day might look like from my side.
When working with a new client, I’ll check new listings, off-market opportunities, and current listings that are still on the market. From this I’ll form a plan based on my clients’ preferences. Usually this happens in the beginning of the week to make a plan for showings with my client on the weekend.
In addition I’ll attend the weekly Broker Preview happening in whichever cities I can, usually focusing on cities where I know clients gravitate towards. These are typically held later in the week.
This is my usual process:
- Walk-through time: I go in, often with a checklist. I look at flow, hidden damage, yard, finishes, and how the home feels in real life.
- Strategic notes: I jot down pros, cons, and whether repair costs or layout quirks warrant caution.
- Client matching: I compare what I’ve seen against your priorities. If it’s a strong match, I’ll schedule a full showing with you. If not, I’ll skip it and keep searching.
- Negotiation prep: Because I’ve seen the home ahead of time, I can anticipate pushbacks, concessions, or how to frame our offer — often faster than competing buyers.
Previewing is not a side hobby, it’s a deliberate part of how I deliver elevated service. And it’s a whole lot of fun!
What Previewing Does For You
You might wonder, “Why should I care if you preview or not?” Here are the advantages I bring to you by doing that:
- Efficiency & respect for your time
You don’t want to walk through homes that don’t check your boxes. When I preview first, I filter out the ones that won’t make the cut, so your showings are meaningful and efficient. - Better offers, faster decisions
Because I’ve already seen the home, I can analyze it deeply (condition, comps, potential repairs). That means when the time comes to write an offer, we’re not flying blind. - Less risk of surprise issues
Photos sometimes lie. Layout quirks, drainage problems, odd utility placements…many issues don’t show in listing images. By previewing, I reduce the chance you walk into a home only to see deal-breakers you didn’t anticipate. - Stronger negotiating position
Seeing the property privately gives me leverage: I know what must be addressed, what’s negotiable, and what’s not. That knowledge helps us negotiate more confidently. - Early access to opportunity
Sometimes not every agent jumps at the chance to preview. By doing so, I may catch hidden gems or opportunities before they become widely known. This can be especially useful in tight markets or for off-market / pocket listings. Why I Preview Homes Before They Hit the Market25
Why Previewing Matters in a Competitive Market
In “hot” markets, competition is fierce, and timing and insight matter. Previewing becomes a differentiator.
- Reduced lag time: When everyone sees the same home at the same time, decisions become reactive. Walking through early means we’re ahead of that crowd.
- Maximizing leverage on expired / stale listings: Some houses that failed to sell in past periods come back with new motivation from the seller. By previewing, I can spot these and move quickly.
- Agent feedback loop: Some listings go through agent previews before the public launch, letting me hear what other agents are saying about pricing, condition, or staging. That intelligence helps us calibrate. Why I Preview Homes Before They Hit the Market
A Few Misconceptions & FAQs
“Is previewing just a marketing ploy?”
Not at all. It’s about intelligence gathering. The goal isn’t to show every home, it’s to be highly selective, strategic, and purposeful.
“Do sellers ever say no to previews?”
Yes, sometimes. Some sellers worry about disruptions or agents showing their home before it’s listed widely. But often, preview appointments are short (5–10 minutes), and I coordinate with the listing agent so it’s low-impact.
“Does previewing replace showings?”
No, it complements them. Even after previewing, if the home still checks your boxes, we’ll walk through it together. The preview just helps us go into the showing with more knowledge and purpose.
Why I Do It Beyond Business Strategy
One more reason: I want to earn your confidence. When you see me working behind the scenes: scouting, analyzing, fighting to find the right home. It’s not just about closing a deal. It’s about delivering a level of service that shows I care about your goals.
Every time I preview a home, I’m investing in you. I’m investing in being ahead of the market, seeing what most people don’t, and using that insight to guide your decisions.
If you’ve ever wondered what a realtor really does all day, this is part of it. The next time I suggest a showing, know that sometimes it was preceded by a preview, and that I’ll bring you in only when I believe it’s worth your time.
Want to hear more about my strategies to get you from where you’re at to the Dream Home you want? Reach out!
Why I Preview Homes Before They Hit the Market25
Why I Preview Homes Before They Hit the Market25
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